When it comes to shopping, today’s consumer has an array of choice. Far from spelling the end for bricks-and-mortar retail, it’s an opportunity to do things differently.
Digital technologies are giving traditional retailers the chance to reinvent themselves, enhance the in-store experience, and reconnect with customers by reaching them not only when they visit the store in person but when they’re browsing online, at home or on the move.
This video gives a flavour of the innovations that are available to bricks-and-mortar stores to retain their place at the heart of the retail experience.
Today, most buying decisions happen long before a customer visits a shop in person. In today’s market of almost-unlimited consumer choice, and increasing competition across all channels, it’s clear that small and medium-sized retailers must adapt to survive.
Smart shelves are helping retailers to replicate the convenience and benefits of e-commerce with a richer in-store experience.
Matthew Brown, founder of Echochamber, shares valuable insights on how Irish bricks-and-mortar stores can use technology to help bridge the physical and virtual worlds.
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