Retail. Reimagined: Engaging the connected consumer
When it comes to shopping, today’s consumer has an array of choice. Far from spelling the end for bricks-and-mortar retail, it’s an opportunity to do things differently.
Digital technologies are giving traditional retailers the chance to reinvent themselves, enhance the in-store experience, and reconnect with customers by reaching them not only when they visit the store in person but when they’re browsing online, at home or on the move.
This video gives a flavour of the innovations that are available to bricks-and-mortar stores to retain their place at the heart of the retail experience.
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The Emporium Strikes Back
Today, most buying decisions happen long before a customer visits a shop in person. In today’s market of almost-unlimited consumer choice, and increasing competition across all channels, it’s clear that small and medium-sized retailers must adapt to survive.