The survey says…

We asked the experts and they confirmed that our survey results were consistent with what they see in the field (have a look at the eGuide to see what our survey revealed). 

However, they pointed out that these priorities are not new; they would have been seen before investment slowed in 2008/2009. During the recessionary years that followed, the only topic in every sector was cost reduction - protect the core and do more with less. 

Now, business is once again optimistic and looking to invest in growth.